Influencer Rate Calculator

Number of Followers

Enter your total follower count across the platform you’re pricing for.

Engagement Rate (%)

Use your average engagement rate from recent posts. Typical range is 1%–10%.

How This Calculator Works

This calculator estimates creator earnings based on views and revenue per thousand views (RPM or CPM depending on the platform).

If a video receives 100,000 views and the RPM is $5, the estimated revenue would be: (100,000 ÷ 1,000) × $5 = $500 estimated earnings

Revenue = (Views ÷ 1,000) × RPM

What is RPM?

RPM stands for Revenue Per Mille (per 1,000 views). It represents how much money creators earn for every thousand views.

Is this estimate accurate?

Actual creator earnings vary based on audience location, ad demand, niche, and platform monetization programs.

This calculator estimates a suggested post rate for influencers based on follower count and engagement rate, using a common industry multiplier.

For 100,000 followers and a 4% engagement rate:

100,000 × (4 ÷ 100) × 0.1 = $400 suggested rate per post

Rate = Followers × (Engagement Rate ÷ 100) × 0.1

Is the 0.1 multiplier standard?

It is a common baseline. Actual rates vary by niche, platform, exclusivity, and deliverables. Use this as a starting point for negotiation.

What engagement rate should I use?

Use your actual average engagement rate from recent posts. You can calculate it with our Instagram or TikTok engagement calculators.