Newsletter Subscriber Value Calculator
Enter your total subscribers
Enter your monthly revenue from newsletter ($)
How This Calculator Works
This calculator divides your newsletter revenue (sponsorship, ads, paid subs) by total subscribers to get revenue per subscriber per month. Use it to value your list or set sponsorship rates.
Example Calculation
$2,000 monthly revenue ÷ 20,000 subscribers = $0.10 per subscriber per month
Formula
Subscriber Value = Monthly Revenue ÷ Total Subscribers
FAQs
What revenue should I include?
Include all revenue tied to the newsletter: sponsorship, ad revenue, paid subscription revenue, and affiliate revenue from the newsletter. Exclude other business income.
How do sponsors use subscriber value?
Sponsors often pay on a CPM basis (cost per 1,000 subscribers). Your per-subscriber value helps you set a floor: e.g. $0.10/sub × 1,000 = $100 CPM minimum.