Course Revenue Calculator

Monthly Visitors

Enter how many people visit your course sales page or funnel in a typical month.

Conversion Rate (%)

What percentage of visitors buy your course? Many funnels convert between 1%–5%.

Course Price ($)

Enter the price a student pays for one course purchase.

How This Calculator Works

This calculator estimates creator earnings based on views and revenue per thousand views (RPM or CPM depending on the platform).

If a video receives 100,000 views and the RPM is $5, the estimated revenue would be: (100,000 ÷ 1,000) × $5 = $500 estimated earnings

Revenue = (Views ÷ 1,000) × RPM

What is RPM?

RPM stands for Revenue Per Mille (per 1,000 views). It represents how much money creators earn for every thousand views.

Is this estimate accurate?

Actual creator earnings vary based on audience location, ad demand, niche, and platform monetization programs.

This calculator estimates course revenue by multiplying landing page or funnel visitors by your conversion rate and course price.

With 10,000 visitors, a 2% conversion rate, and a $199 course:

10,000 × (2 ÷ 100) × $199 = $39,800 estimated revenue

Revenue = Visitors × (Conversion Rate ÷ 100) × Price

What conversion rate should I expect for courses?

Course conversion varies by price and audience. 1–3% for cold traffic is common; warm audiences and launch sequences can achieve higher rates.

Should I use one-time or cohort revenue?

This formula gives revenue for a single funnel or campaign. For recurring cohorts, run the calculation per launch or use average monthly visitors.