Podcast CPM Calculator

Downloads

Enter your downloads

CPM ($)

Enter your cpm ($)

How This Calculator Works

This calculator estimates creator earnings based on views and revenue per thousand views (RPM or CPM depending on the platform).

If a video receives 100,000 views and the RPM is $5, the estimated revenue would be: (100,000 ÷ 1,000) × $5 = $500 estimated earnings

Revenue = (Views ÷ 1,000) × RPM

What is RPM?

RPM stands for Revenue Per Mille (per 1,000 views). It represents how much money creators earn for every thousand views.

Is this estimate accurate?

Actual creator earnings vary based on audience location, ad demand, niche, and platform monetization programs.

This calculator estimates podcast ad revenue based on download numbers and the CPM (cost per thousand) rate you charge or receive from advertisers.

If an episode gets 50,000 downloads and your CPM is $25:

(50,000 ÷ 1,000) × $25 = $1,250 estimated revenue

Revenue = (Downloads ÷ 1,000) × CPM

What CPM do podcasters typically get?

CPMs vary by niche and audience. $15–$50 per thousand downloads is common; premium or highly targeted shows can command more.

Should I use downloads or listens?

Advertisers usually buy on download or unique listen metrics. Use the metric your host or network reports for consistency.